Google Search wants developers and web designers to optimize and make lighter AMP pages. Earlier this year, Google launched the AMP pages for speedy mobile browsing. It finally joined the AMP bandwagon and its News app was soon AMP-optimized a few months later followed by the Google Play Newsstand. Google also tried to preview linking to AMPs in search results a few weeks back but this feature is now available for all mobile users.

The Accelerated Mobile Pages Project is an open source initiative that aims to make the whole mobile web experience better and faster. Don’t be surprised if you see Search showing results with a lightning bolt icon. That only means the website can load “lightning fast”. Pages have been AMP’d already which means it can load in less than a second, saving you time and data.

Google is proud to announce that they have more than 600 million AMP-lified documents available. These are created by different websites from Reddit, eBay, Shopify, WikiHow, Cybercook, Skyscanner, and Konga among others. These websites feature mainly travel, retail, entertainment, recipe, and general knowledge. These pages are not just set in English but in other languages as well.

google-amp-search-results

Read more information about the Accelerated Mobile Pages Project (AMP) at ampproject.org.

SOURCE: Google Inside Search