We can’t believe we’re saying this but Samsung is in danger. Well, that may be putting it extremely but the South Korean company needs to see a big rise in numbers next year. This is according to the newest head of the mobile handset business Dongjin Koh who recently replaced J.K. Shin who stepped to focus on long-term growth of the company. This means 2016 will be a big year for Samsung just as it is for Sony but we’re assuming not as a break-or-make year.

Ko Dong-jin said, “Next year will be tough”. The IT and mobile communications president is planning to work closely with Shin Jong-kyun who was assigned to work on mid-term strategies. A close collaboration with Ko is expected to be beneficial for both groups. The mobile division includes tablets and smartphones that are getting a beating, no thanks to the Chinese OEMs who are releasing cheaper smartphones with premium specs.

The reshuffling in top management is very minor only and there’s no major overhaul yet. However, Ko’s taking the leadership from Shin is drawing a lot of market expectations like possible cost cutting or lay off of some executives. The Galaxy S7 is also expected to be unveiled earlier than usual but we heard it’s not getting a major redesign.

Samsung is still within the top rankings but it certainly faced a tough competition in Chinese phone manufacturers like Xiaomi and Huawei. The latter of which stole the crown from Xiaomi last quarter. Last year saw a decline in profits which worsened this 2015 despite the “greatness” of the premium flagships Galaxy S6, S6 edge, S6 Edge+, and Note 5. They’re real winners when it comes to performance but they’re still too pricey.

Koh being in charge now of the handset business is deemed to be a good thing. He’s been leading the groups working on some of the most successful projects like the Samsung Knox, Samsung Pay, Galaxy S6, and Note 5. He’s more experienced and more knowledgeable in hardware so hopefully, he will be a good fit being in the handset business. To help Samsung reach great heights in 2016, the TV business is also expected to see an increase on the demand for TVs.

VIA: THE KOREA TIMES