The new Moto X – the spanking new flagship smartphone from Motorola – was one of the most leaked, most hyped devices in the build up to the recent IFA 2014 in Berlin. The very stylish phone is now making its way to Verizon customers, with the mobile carrier saying that the device – along with its familiar customizer the Moto Maker – will be available starting September 26.

Motorola has taken customization and personalization to uber levels with the Moto Maker and the Moto X – as there are over a thousand combinations possible. Usually, a phone user would have options like changing the wallpaper, ringtone, and to a certain extent, the external casing – and that’s about it. With the Moto X and Moto Maker, you can vary the color, the back finish (Wood? Leather?), and numerous other personalized options.

Verizon says that the Moto X – specifically the 16GB XLTE-ready version in Black color – will be available on the aforementioned date for USD$99.99 on a 2-year contract. There is also a limited offer on the White Moto X with Bamboo back for USD$99.99 – for a short period of time. The 32GB models will be USD$149.99 with a 2-year contract.

Unlike the previous iteration of the Moto X where it was a few tiers down in terms of hardware, this new Moto X will be able to mix it up with all the flagship devices – sporting a Snapdragon 801 processor (quad-core, 2.5Ghz) with 2GB RAM. It has grown physically with a new 5.2-inch full HD display, from the 4.7-inch screen before. Are you feeling like the Moto X is the phone for you?

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UPDATE: It’s live now on both Verizon website and Moto Maker, check it out!