Speaking to a UK interviewer, a Samsung executive let slip that the upcoming Galaxy Note uberdevice will be targeted at women, not necessarily spec-hungry gadgeteers. Andrew Glass, Sales director for Samsung UK, made no bones about putting women squarely in the marketing crosshairs for the new device. The Galaxy Note’s 5.3-inch screen is apparently Samsung’s idea of a perfect purse size.
Glass told T3 of the new smartphone/tablet hybrid slate, “The Galaxy Note is really good for the female market. To have a handbag and be able to put a 5.37-inch phone in instead of a 10.1-inch tablet is something that I think will capture the female market.” Apparently in this case Samsung is looking at the Galaxy Note as a tiny tablet instead of an over-sized phone. Glass mentioned that in the UK at least, the device will be marketed specifically towards women, with a variety of device colors and other initiative to be unveiled later.
Female-marketed phones are nothing new. The HTC Rhyme is the latest in a long line of “female phones” (even if Verizon and HTC aren’t quite as enthusiastic about its marketing as Samsung), and it’s a surprisingly solid handset at that. There’s nothing wrong with targeting women in a device’s development or marketing, but the assumption that women inherently want something smaller, less powerful or just plain “girly” tends to fray the nerves of the fairer sex. With the top-of-the-line Galaxy Note, Samsung seems to be bucking the trend in a very promising way.
The current black/chrome/gray color scheme of the Samsung Galaxy Note doesn’t exactly shout “feminine” in any case, but I for one would buy it in a heartbeat even if it had Hello Kitty plastered all over the back. That huge Super AMOLED screen has a resolution of 1280 x 800, and the 1.4GHz dual-core processor leaves most Android phones in the dust. The device makes a return to pen computing with its included capacitive stylus and specialized Gingerbread apps to take advantage of it. The Samsung Galaxy Note will be released in the UK on November 17th, and if the FCC is anything to go by, AT&T could have its own version sometime later.