In case you haven’t seen the news this afternoon, Apple just announced a budget and wallet-friendly iPhone, called the iPhone 5C. Whether that stands for cheap, consumer, or color, we’re not sure, but we do know they’re aiming right for what has helped Android sell over 1 billion devices. The budget market.

Today Apple completely removed their iPhone 5 from the lineup, and have replaced it with a 16GB $99 iPhone 5C with tons of color options. It isn’t customizable like the Moto X, nor does it run Android, but they are hoping this can seriously cut into Android’s budget segment. Taking some of our KitKat chocolate, so to speak.

Our sister site SlashGear has all the news, for those interested, and obviously being a lover of all things tech and mobile I wanted to share the details. Plus, taking a look at our competition (or lackthereof) is always a good thing. The iPhone 5C will get you a 4-inch 1136 x 640 pixel resolution – that’s 326 PPI. You’ll be working with Apple’s A6 dual-core processor from last year, an 8 megapixel camera, and of course iOS 7. There’s a lot of similarities to the Moto X, if you will, but we won’t go there. Comparing exact specs on different platforms only takes you so far.


More important than the spec race here, is Apple’s positioning and price. They’ve completely removed the iPhone 5. It’s gone. Instead the iPhone 5S with that fingerprint sensor will be their flagship $199 and up device to take on the Galaxy S4 and Android. Then for the millions and millions of budget users that can’t afford (or don’t want to spend that much) you now have the iPhone 5C. Instead of switching to Android, they’re hoping many will stick around.

Now we know what you’re thinking. Wasn’t the iPhone 4S $99? Yes, yes it was, but it also was an aging device. Apple’s aim here is to offer a brand new device for the same wallet-freindly price as they usually offer older phones, in hopes that millions will snatch one up. It’s a good plan, but we have a feeling the Galaxy S III for $49, and other deals like the recently dropped GS4 for $99 will keep Android right on track. Oh, and we’re hearing Google and Motorola could be dropping the Moto X to $99 on contract. Now we have a feeling they’ll have to.


Apple also announced they are about to pass the 700 million iOS device milestone. Which is big, but we wanted to quickly remind you that this month Android passed 1 billion. Great news for both platforms. We need each other, we need competition, and we have it.

There is no doubt Apple came out swinging today with the fingerprint sensor and security packed iPhone 5S, and their new 5C is aiming right at Android’s bread and butter. We’ll have to wait and see how it does, but we’re not too worried. The iPhone 5S and 5C become available on the 20th of September.

Without getting too mean or dirty, leave us a comment below with what you thought of Apple’s announcements.