We know HTC is having an event today and will launch three new products. We have no idea what the devices are but we’re guessing a new tablet, the HTC Desire Eye, and a possible GoPro rival. There could also be a smartwatch to finally join the bandwagon but according to HTC America CEO Jason Mackenzie, there won’t be any HTC smartwatch at today’s launch.
HTC isn’t ready to release a smartwatch yet. The company could easily if it wants to but the wearable isn’t good to go, at least, HTC wants it to be not just another smartwatch. HTC wants to make sure that theirs is something people would be compelled to strap on their wrists.
There are a lot of smartwatches available in the market today from different manufacturers but not one is really impressive. They function basically the same. HTC want’s to be different this time by working on something that is one-of-a-kind.
Drew Bamford, HTC Creative Labs head, said:
“We’ve seen a lot of general purpose wearables come to market. There’s not a strong reason to wear one every day. When we come to market with our product we want to make sure the product has a strong point of view and there is a really compelling reason to strap it on your wrist.
We think the strategy we were working on will get us there, but we want to take our time and get it right. We honestly don’t think anyone has gotten it right.”
The arrival of the Apple Watch may have excited a lot of geeks but it’s still the same. People who will buy any of the the smartwatches available today will do so not because it’s a need but it’s a want.
What could HTC be making? How could the company improve on the wearables? We’re curious and excited as to what an HTC smartwatch can do. Let’s just hope HTC doesn’t disappoint.
VIA: Slashgear
SOURCE: Re/code
