ADzero phone plays to the eco-friendly crowd with bamboo backing

February 1, 2012

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A lot of companies use sometime dubious "green" marketing to give their products and edge, but in the case of the new ADzero phone, it's hard to argue. The former design project has become a full-fledged phone model, at least in the UK, and is expected to hit the market this year. The phone is made from as many recyclable materials as possible, starting with an all-bamboo body that makes the phone shockingly lightweight yet sturdy. The rest of the manufacturing and design process incorporates as many green initiatives as possible, while still creating a relatively high-end Android smartphone.

ADzero got its start as a project by Middlesex University design student Kieron-Scott Woodhouse. When investors got a look at the concept device, they created a start-up to develop and market it, and Woodhouse and a team of engineers have been hard at work on the retail product ever sense. They've been making waves in the local tech and design communities. Initially planned for a release in China, AD now hopes to market it in boutique shops in the United Kingdom as well. Thanks to the UK's mostly open mobile space, buyers will be able to purchase an ADzero phone and use them on almost any carrier.

As the device is still in the development stage, the specifications aren't set in stone (or wood) yet; the engineers are still experimenting with different materials and components. But the basic outline suggests a large-screen Android phone (probably running Gingerbread) in the standard slate form factor. If the designs on display so far are any indication, they're still months away from a final release, but we'd sure love to get our hands on it. For a similar aesthetic and design philosophy, check out our review of ThinkSound's ms01 earbuds.

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  • this is awsome, looks awsome and must,must, feel awsome… Is there a big downside with matterials like this ?

    • Fridgeatwork

      Hi Kou! I wondered the same. My snowboard is made from bamboo and it gets beaten on every week. My snow jacket and pants are recycled plastic from homeschool snowboarding company. It works great. Recycling materials for electronics and some materials is ideal. All matter is used and reused. Virgin plastics have their place in structural applications like my bindings. Using virgin materials, you can monitor it’s outcome and make it more consistent. Recycled materials are less consistent. That doesn’t mean it wont hold up. My floors are bamboo and we have a huge dog with claws who can’t harm it. It’s harder than oak!

      Almost all of our electronics are UN-GREEN recycled from china. THey sell us new crap and we sell them old computer and electronic waste, they crush it up and recycle it in the most toxic way. In china’s case, recycling can be toxic! Watch the freight leaving NYC some time. Millions of electronic waste heading  back to china.

      Anyway, recycle, reuse and reduce by not being a consumerist!



  • Gborn

    bambo backing and a not exchangeable battery?

    how consumer and eco friedly will that be?