Even just the sound of it has an “unfair” aura about it, but this is the news coming from Verizon HQ regarding the future of the users of their 4G data network. To ease congestion on cells that have heavy usage, Verizon is set to throttle (adjust or lower) LTE speeds of the top five percent of heaviest data users on unlimited data plans starting October.

Why is Verizon doing this? Well, in 2011, Verizon also did this when they wanted to wean people off its tired 3G network onto the new LTE protocols. At that time, LTE devices were a minority – but this is now 2014, which means that LTE devices account for more than half of the data traffic on Verizon’s data networks. Verizon says that they will start doing this to relieve traffic in cells and areas that are bogged down.

Looking at it from a macro point of view, this will likely mean that the network’s overall data service will most likely improve. Verizon is actually in the midst of a 4G network upgrade which will make new and faster speeds available soon (on XLTE, VoLTE, and eventually 5G networks) – which will decongest the old 4G network anyway.

The question really is that why do the unlimited data subscribers have to suffer for the network’s infrastructure problems? The people who have unlimited data subscriptions pay premium to get just that – at LTE speeds. Once the network begins to get throttled, presumably, they will get less than the bandwith and speed they expect. That really doesn’t sound as something done in good faith for the unlimited data subscribers – however minor their numbers may be.

VIA: SlashGear


  1. Typical Verizon…screw over its most loyal customers by justifying it with bullshit. So glad I didn’t switch to them!

  2. I’m currently a Verizon customer with a grandfathered unlimited data plan. I’m not a Verizon apologist as I’m switching to AT&T on Wednesday. I don’t, however, see anything wrong with Verizon throttling down speeds to the top 5% of their users on LTE. Unlimited is a dangerous word to use. When I signed up with Verizon there wasn’t any LTE service. My data rates were much lower. Unlimited on a daily basis was all that I could access in a 24 hour period. Accessing the LTE network I can access an equal amount of data in a much shorter period of time. Is unlimited = unlimited? To be technical I could complain that I don’t have unlimited monthly data because the network speed isn’t infinite. There’s still a finite amount of data that I can pull down in a thirty day period.

    Verizon should have been more careful in their advertising, but we should be equally careful in interpreting what is obviously hyperbole.

    • With the upgrades for us come the cheaper technology for the company. Should you be paying by the minute as the few phone owners once did, or do we compare apples to apples?


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