Today the good folks at Sony Ericsson have let the world know that a brand new video service for Xperia phones will be launching starting on August 1st, 2011. This service will allow users to either buy or rent movies and television shows, this service complimenting the mobile brand’s recently announced cloud based digital music service “Music Unlimited.” The video service Qriocity will initially be pushed to Xperia mini and Xperia mini pro in nine markets with localization of content and movies – that means if you’re in Germany, you probably won’t get the movie Purple Rain. Or maybe you love Prince over there too, I don’t know.

The nine markets of which Sony Ericsson speaks for the initial launch are the following: UK, France, Germany, Spain, Italy, Australia, Japan*, Canada and the United States. *Japan being the only market to have the service becoming available at the end of August instead of the start. This video service will be made available to a series of 2011 Sony Ericsson devices in the Xperia line, those being the mini and the mini pro first, the Xperia arc, Xperia neo, Xperia PLAY, Xperia pro, and Xperia acro through a software upgrade later this year. Furthermore, the service will be available instantly on Xperia active and Xperia ray when they launch as well.

This service will be what Sony Ericsson notes as an intuitive and user friendly way to both buy and rent TV shows and movies from a whole batch of their partners in the project. NBC, Universal International Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment and Warner Bros. Digital Distribution amongst other local studies will be joining in soon. Latest releases from each of these studios will be available as well as an extensive back catalog for classic pictures.

Access the app as soon as it launches at and let us know how you like it. That said – are you the sort of person who rents or purchases video on a regular basis for your mobile device? Let us know!