The people at SamMobile, always in the know for all things Samsung, are saying that the Korean gadget and electronics giant may be planning to make a play on the entry-level wearables market with a new and affordable fitness tracker. Samsung has been a player in the midrange and high-end wearables market – most recently with the Samsung Gear S2 – but this could be a new direction for the company in the lower end of the market.
The new device is coded as the SM-R150, being called internally as the “Triathlon”. Also remember that the code for the Samsung Gear Fit is SM-R350, so this might have lower features and technology – most notably, people are saying this new wearable might not have a heart-rate sensor.
But the recent move by Samsung to release the “S Health” suite and the Samsung Gear Apps to non-Samsung devices might be a play on making this new wearable compatible with non-Samsung devices. That is clearly an interesting play for Samsung to make.
The market for entry-level trackers is saturated mostly by Fitbit devices and Xiaomi’s Mi Band. A Samsung device in this niche might shake up the hierarchy a bit. Let’s all wait and see.