According to sources who spoke to The Wall Street Journal, Google plans to drop hundreds of millions of dollars – up to $500 million, and possibly more – on marketing the upcoming Moto X flagship handset. The budget will be for marketing that takes place in the United States, as well as “some overseas markets,” with it being offered by Sprint, Verizon, AT&T, and T-Mobile.
Says the sources, Google’s marketing plans is part of the reason the four major carriers will be offering the Moto X. In addition, so-called bloatware will be kept at a “minimum” due to specific efforts on Motorola’s part to ensure this will be the case. The sources also confirmed what we’ve heard about the customization feature: that different colors will be available, as well as engravings.
There’s also mention of pricing, with the sources saying that it will be “comparable” to the price of competing handsets, including the HTC One, Samsung GALAXY S 4, and iPhone 5. As such, buyers are likely looking at $199 with a two-year contract, and several hundred dollars without the contract’s subsidization.
Motorola’s Dennis Woodside had spoken briefly during the D11 conference about pricing, saying that he does not believe the large range of pricing in the smartphone market will persist, and that he feels the industry is receptive to Motorola “building a low-cost, high-quality market.”
Woodside had also said during the conference regarding the handset: “[The Moto X] is going to be broadly distributed. There are a couple things we’re going to be doing differently … Motorola has always been good at managing ultra-low power sensors, such as the gyroscope and the accelerometer, and keeping those on all the time so the device knows different use states. The [Moto X] knows when it is in my pocket, it knows when I take it out of my pocket. I might want to do something, I might want to take a picture, so it fires up the camera.”
SOURCE: The Wall Street Journal