The battle for smartphone supremacy between Korean giants Samsung and LG wages on, this time on the battlefield of curved displays shrunk down to the size of phones. While Samsung may have had the first word, nothing will stop LG from unleashing upon the masses its own take of what a curved smartphone should be, with its upcoming LG G Flex rumored to come in November.

The current situation between Samsung and LG looks more like a race to be the first. In this line of business, and especially in this kind of device, it’s probably too much to expect players to fight based on something sensible and downright practical. As expected, Samsung took the lead and last week unveiled the Galaxy Round. As far as specs are concerned, the Galaxy Round doesn’t sound too bad. It was, however, disappointing to see Samsung deviate from the rather more useful curved display concept it showed earlier this year.

Fortunately or unfortunately, LG isn’t bowing out of the game yet. Thanks to these rendered images headed for the press, we’re getting a more solid look at what LG has designed for its G Flex. Unlike the Samsung Galaxy Round, the LG G Flex curves on the opposite axis, from top to bottom. To some extent, this design makes a bit more sense as it could follow the contour of the face. It still remains to be seen what other gimmicks LG has up its sleeves to really sell this unique device.

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Whether curving horizontally or vertically, these smartphones will present a formidable challenge to pockets, who are already beset by ever-growing sizes of smartphones, now phablets. We’ll just have to wait and see if LG can maximize the benefit of hindsight and put out a more enticing curved smartphone when it launches the LG G Flex next month.

VIA: Engadget