With today’s update to Google+, there are some new features that count on how you interact to gain your affection. Stories wants to bring you a kind-of “autoawesome” movie of your pics, while Motion and Mix hope to make you GIF-y. It’s a bit more of the same from Google+, and along with their UI tweak, could signal additional changes afoot.
The Stories feature is neat, wherein Google takes a series of photos — like those you’d snap on vacation — and makes a slideshow/movie from them. Their Google+ feed is ripe with example of why this is a good thing, and how unique a feature it is. That’s a clever way to get you to keep your digital snaps with them, and makes it more convenient to share them with friends and family. Motion and Mix simply aim to make GIFs of your photos, which is a social media dream come true.
Larger photo galleries get support as well, whereas many of those with big archives still relied on other services. Chopping it all up, Google+ seems to want you traveling, snapping pics, and storing them with Google. That’s nothing new, and the added features, while clever, are almost expected.
Then you see the new UI.
The slide-out menu, of which Google+ was among the first Google apps to get the UI feature, is gone. Taking it’s place is a — wait for it — drop-down menu. Yes, the very thing Google wants to see less of is now the only way to get around using Google+. Not only that, it comes to you via a sub-header bar that sits just under the striking red header pane — so you also have less screen real estate when browsing.
The new menu isn’t much different from the old in terms of content, but for a service so hell-bent on making sure your photos are gorgeous, they’ve given them a diminished spot in the new menu. At the very bottom of the menu sits photos, locations, and events. Prominently displayed are your circles, What’s Hot, and Nearby.
Google wants your photos, and they want to make them great, but they’re not too keen on you finding them. Sharing them is still pretty easy via the pencil floating around (which takes away from screen real estate, too), but actually getting to them from within the app isn’t straightforward for a service dedicated to making your pics better than you could possibly take them.
Does this suggest Google is readying a split? Are they taking Locations, Photos, and Events away from Google+, and putting them elsewhere? Photos is already a standalone app, and Locations could go right back to being just a Maps feature. Events, well, those are among the more annoying Google+ features anyway, and should probably just be housed in Calendar.
I’m not saying Google is decommissioning Plus. I am saying these moves don’t strike a cohesive balance, and don’t suggest a strong path forward. Rumors of Google+ teams splitting from the service abound, but there’s no official word on any of that — even if it is true. When an update hits, it’s really work from months ago, so consider that moving forward with regard to teams leaving and the service “dying”. This update seems to be a fork in the road, giving way to the next update deciding the fate of Plus more than any before it.