Words between carriers are nothing new. We have been watching the carriers bash each other for years. This enters everything from television and radio commercials to print advertisements and even general statements. And while words between AT&T and T-Mobile have been fairly common these days, it looks like T-Mobile had some words about the recent AT&T Mobile Share announcement.
If you remember, AT&T announced a new Mobile Share Value plan option for those who owned their smartphone outright. Without getting into all the specifics about the plan, the AT&T offer appeared to be simple — if you had a smartphone without a contract, you would get a $15 discount every month. Well, it appears T-Mobile marketing executive Andrew Sherrard seems to think these plans are not what they appear.
In a statement provided to CNET, Sherrard said this “me-too off-contract rate plan misses the mark.” And while that by itself seems to tell just how Sherrard feels about the AT&T offering, he did elaborate. As with any carrier offering, sometimes they work out better for others.
In this case it seems there are times when AT&T customers could end up paying more if they choose this new plan. To that point, that is where Sherrard and T-Mobile had their focus. Further comments touched on how “after you do the complicated math, in multiple cases, these new plans are actually a price hike for customers.”
Needless to say, this amounts to nothing more than a carrier battle over words and promises. In which, Sherrard also mentioned that a family of four could save more then $600 during the first year if they choose to use a Simple Choice plan from T-Mobile.