Amazon seems to be getting aggressive in trying to land its Kindle Fire HDX tablets into as many hands this season. Now it is offering up both the 7-inch and the 8.9-inch models with installment plans, a tactic that is has never used before, at least when it comes to its tablets.
With this new payment option, the price of the tablets will be split into four. The 7-inch tablet will have an initial payment of $57.25 while the 8.9-inch model will start at $94.75. The rest of the price will then be split into three equal installments to be paid at 90 days, 180 days, and 270 days. For comparison, the 7-inch Kindle Fire HDX sells for $229 and the larger 8.9-inch has a price tag of $379. Those who fail or refuse to pay the remainder of the balance will have their devices deregistered or their Amazon accounts shut down, which will make it very inconvenient for them to keep on using the device.
This installment plan is designed to ease the burden off buyers’ wallets and make the tablets more enticing. And, really, what’s there not to like? The Kindle Fire HDX is a formidable rival to Google’s 2013 Nexus 7, a tablet that is considered by many as the tablet of tablets. In fact, TIME Magazine has ranked the Amazone Kindle Fire HDX at seventh place in its Top Ten Gadgets of 2013. Of course, those who are not fond of being locked into Amazon’s ecosystem will have to look elsewhere this season. If you’re still on the edge about it, you can take a peek at the summary of SlashGear’s review here.
This is not the first time Amazon has resorted to price cuts in order to attract buyers. Just last Monday, the retailer giant gave a one-day sale on the tablet, selling the 16 GB 7-inch model for $182.20 instead of $229 and the 16 GB 8.9-inch tablet down to $229 from its original price of $269.