It seems that Sony must feel one of the ways to win that race for third is to begin attracting iPhone users. Well, while they haven't specifically offered that little tidbit, they have recently released an update for the PC Companion and Bridge for Mac apps -- one that is said to make it "ridiculously easy" to get your personal data off your iPhone and onto your new Xperia smartphone.
The update is called 'Xperia Transfer' and it will allow for the transfer of contacts, calendar, bookmarks, images, videos, text messages and email messages. You can also transfer your iTunes music. This transfer app will work with a handful of Xperia devices to include the Xperia V, Xperia VC, Xperia TX, Xperia T, Xperia TL, Xperia T, Xperia Z, Xperia ZL and the Xperia ZQ.
The process seems to be simple enough and begins with backing up your existing iPhone using iTunes. From here make sure you have the Xperia Transfer app installed. Once that is complete you connect your Xperia smartphone to your computer, select the data you want to transfer and wait for the process to run its course. We haven't seen any user reports and we certainly don't have an iPhone with any data that needs to be transferred so it is hard to say how well this actually works.
Anyway, despite us poking some fun at Sony for trying to win that race to third, this is an interesting approach. While we suspect many of the Android Community readers would be comfortable moving data from one phone to another, there are plenty of smartphone users that are likely baffled by the thought. As much as we hate to think about it, there are likely some users that either never upgrade because they don't want to lose any current data, or they simply start fresh with a new phone because they cannot transfer that data. Based on that, we do offer Sony a bit of credit and hope to see similar support coming from others as well.