Qualcomm-Atheros is making a cloud push in a big way with their new Skifta service and app. Skifta is a system for DLNA-certified devices that allows streaming media by way of your phone from either your phone or your home computer, giving you options that previously required separate apps. Built-in free content from the likes of Picasa, Revision 3 and TED Talks rounds out the package.

Basically, Skifta (man, it’s hard to find good non-copyrighted names these days) aims to be a one-stop-shop for all of your media, streaming easily to connected televisions, computers and speaker systems. Video, audio and photos are currently supported. Skifta works on DLNA and UPnP-compatible devices, including Windows 7 computers and the PlayStation 3. The promotional video lays it all out:

Skifta’s a free download from the Android Market, and no, you don’t need a Qualcomm processor inside your phone or tablet to use it. The software is in its 1.0 release, so there may very well be some compatibility or stability issues. But hey, it’s free – what have you got to lose? This may be a good indication of similar systems from OEMs, like Motorola’s upcoming MotoCast.