Nokia passes on Android because there “are too many players”

February 11, 2011
15

Nokia's new CEO and former Microsoft man Stephen Elop has been blunt with workers when he says that the company is standing on a burning platform with regards to MeeGo. All the blunt talk about how poorly Nokia is performing had me hoping that the company would turn to an interesting OS like Android for its smartphones.

Apparently, Nokia even considered Android for a while and ultimately chose to pass on Android. Elop said, "There are too many players" in the Android market and worried that Nokia wouldn’t be able to differentiate its products.

Since Nokia didn’t think it could stand out in the Android market it opted to go with Window Phone 7 as the OS for some of its offerings. That is really no surprise considering Elop's pedigree. The question is will Nokia be able to differentiate in a market where Microsoft is having a hard time competing with its mobile OS, which is only slightly less aflame than MeeGo.

Via SlashGear


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  • http://www.djcube.co.uk Cube1701

    So basically, Android is too good/successful?

    Android is open, so they can make an improved/better looking visual style/launcher. They can also make loads of exclusive-to-Nokia-apps like Ovi Maps. They can do loads to make their products stand out. They just lack the ability.

    I’m certain that Microsoft are paying Nokia for Ovi Maps and various other stuff.

  • ohdenny

    I thought with WP7 it’s harder to differentiate?

  • http://www.facebook.com/kamaldeqkuan Mouestefa Kemal

    microsoft will have to take years to compete with android platform

  • http://www.facebook.com/ventrix Konstantinos Polychronis

    #Nokia #WP7 #Emulator for #Android http://t.co/eG3b6tB

  • Anonymous

    Bye bye Nokia, you let a MS employee sign your death sentence.

  • Deusinvictus

    So it’s too hard to differentiate with an open OS that you can customize to your devices, but easy to do with a OS that your not aloud to change at all, and is identical across every device running it. Yea that makes a lot of sense. I’ve never though Nokia had bad hardware, but I was never a fan of there software. I would have considered a Nokia with Android, and was even curious to see what they did with Meego. This is a joke though, I would even take a second glance at a Nokia running WP7

    • Deusinvictus

      Wouldn’t even take a second glance*

  • Tom

    Nothing like hitching your wagon to a dead horse.

  • Zubuz

    Unbelievable. Double Face Palm. Hardware is what differentiates your product in this platform. Nokia has always had solid hardware so going Android would be an obvious fit for the brand. Disappointing.

  • Zubuz

    Unbelievable. Double Face Palm. Hardware is what differentiates your product in this platform. Nokia has always had solid hardware so going Android would be an obvious fit for the brand. Disappointing.

  • Anonymous

    WOW!! I guess Nokia can’t read, but last I checked there are 4, maybe more, phone companies making WP7 phones….. so instead of going to a super hot selling OS that is increasing in sales and apps every day and only with 8 or so other phone makers, they are going for a flat lined platform with 4 phone makers….. WTF Nokia?!?!?! Nice knowing you!

  • Anonymous

    WOW!! I guess Nokia can’t read, but last I checked there are 4, maybe more, phone companies making WP7 phones….. so instead of going to a super hot selling OS that is increasing in sales and apps every day and only with 8 or so other phone makers, they are going for a flat lined platform with 4 phone makers….. WTF Nokia?!?!?! Nice knowing you!

  • nps_ca

    Good luck Nokia on getting a FULLY customizable environment for WP7… I just don’t see MS sharing FULL source to provide a Nokia look and feel you would be comfortable with. Heck what Nokia should have done was bless BOTH WP7 and Android and focus on WP7 for enterprises with an MS backend and Android for everything else.

    Nokia will go the way of former tech leaders in their glory days like RCA, Zenith and become a “brand” with limited engineering behind it and just a logo to stick on an ODM built product with a crappy 3rd party OS.

  • http://cosmicbreeze.tumblr.com/ DtheArtist

    Truthfully I can agree. If they are already underperforming & everybody & their mama’s are getting on Android, how is that gonna boost them? Now they’ll be like in the now, but none will really care because there are other options of the same thing. They have to set themselves apart.

  • bluelotus

    The decision of choosing WP was long before Elop was hired, he just stepped in to make it happen, this was said in MWC this year. For nokia to take android it would mean raising the white flag, symbians are still going to hit the billion mark and wp will be heavily marketed with nokia in the coming years. For me personally will switch back to a symbian because these android devices can’t hold a chargefor more than a day and that’s another problem related to fragmentation because manufacturers don’t have enough research and development on battery consumption using android, dual core cpus are coming and instead of focusing on lowering battery consumption they are adding more power to devices that don’t realy require, a great example is the Atrix, has 1950 mah battery but the standby is around 250 hrs when the average is 400+, the dual cores are a great mistake really, that’s why apple and nokia haven’t gone there too, they need to be ready.