Similar to Verizon’s bold move it looks as it Amazon may be considering to launch it’s on App store on Android devices. To compete with Google’s own, and Verizon’s VCAST app store the Amazon app store will offer some perks to developers as well. The online retailer will allegedly pay a royalty “equal to the greater of 70 percent of the purchase price or 20 percent of the List Price.” This “List Price” is said to help protect Amazon against the developers offering their apps for cheaper on the other markets.
To participate in developing apps for the Amazing Market developers are expected to pay a $99 fee. Apps must be updated simultaneously on the Amazon portal along with the other distribution channels. An interesting note here is that Amazon is reserving the right to set the retail prices of some apps, as well planning to also feature some titles directly on Amazon.com.
No official word yet on when, or if this will all take place. But if rumors are true, we will definitely not only see the application business to become more competitive but the application’s market to become equally competitive as well.