These contentions that “Android will soon destroy Apple” and “Apple will totally obliterate Android” are old games. Aren’t we getting tired these statements? Year after year, prophets of doom from both camps prophesy the death of the other ecosystem on a regular basis – but it still hasn’t happened. It’s about time that people – both Android and Apple fans – become ok with that. And by “that”, we mean co-existence.
Recently, there have been downward trends in Apple’s iPhone sales. Actually, we have to put that in perspective. They still earned tons of money – only that the pile of money this past 2 quarters were smaller piles than that of the same quarters the year before. For most people, we’d call a pile of money a huge win in any situation. But this is Apple we’re talking about – they’re used to their pile of money being bigger than most, and bigger than the rest. A decrease in their profit is cause for concern.
To put that in context, we’re talking about Apple’s USD$50.6 billion profit in Q2 of 2016 which is lower by 12.8 percent than the USD$58 billion in the same quarter last year. Everyone and their mother is already pointing to the doom of Tim Cook. But that shouldn’t fool us into thinking that Apple is in trouble and that Android is ready to stamp iOS out of existence.
First up, a lot of tech reports are saying one specific thing – smartphone saturation worldwide is nearing its peak. This means that almost everybody has a smartphone and not everyone will necessarily jump at the newest model that comes out from Apple. Or Samsung. Or Sony. Or any other manufacturer for that matter. This means that we’ve already reached a certain level of technological saturation and new flagship models need to make stronger arguments for people to actually go out and buy them.
So sales numbers are predicted going to start trending down for everybody, not just Apple. If you look at Samsung or LG’s numbers, you will see the small blips downward as well. You will understand why Samsung is keen on introducing new technology like “edgy” screens and all that, and LG came out with their semi-modular approach to the LG G5 – they want to present new things to consumers, because simply putting out a regular old flagship without a strong argument will not be enough.
This is also why people are saying that Apple’s iPhone 7 will need to be spectacular. This argument has two facets – first is that Apple needs to show that it can compete with the multitude of new features Android is coming out with. And in this sense, Android has an edge, because while Google is taking care of the software side, manufacturers are also making sure that Android phones shine hardware-wise. Secondly, Apple needs to show that they have something new in the pipeline, and that they are still continually thinking of innovative technology for their customers.
This is where my Android bias will show, being a true blue Android apologist. I still believe that in the end, Android will come out on top – with the tweakability and adaptability of the platform just giving consumers more than what Apple could give. But in Apple’s defense, there will always be people who want the simplicity and the “pick up and use it” stance of their devices. Some people will always eschew the technical complexity of Android for something easier to use – there will always be room for that.
So in the next few years, I will expect Android to start showing its dominance in the world market – with the features and new things you can do on an Android device, I feel this is inevitable. But there will always be a certain portion of the market that will be convinced that an iOS device is all they need. It’s time we start acknowledging that this is a fact, and that it is ok.