Hot on the heels of the iPhone 5 release, Verizon CFO Fran Shammo has some strong words to say. Shammo argues that unlimited data is essentially going away forever and never coming back. According to the report he said that “unlimited is just a word” and that “it doesn’t really mean anything.”

Those are certainly fighting words from Shammo, and I’m sure T-Mobile has something to say about that, since they offer “true unlimited data” to its customers. Frankly, we’re not really sure why Verizon has lost hope in unlimited data. We can only guess the company wants to limit its users so that it doesn’t overload the network, but we know that’s really not what it’s about.

On a related note, Shammo says that Verizon’s new Share Everything plans are going great. Consumers are being more receptive to it than the company originally thought. Shammo said that it’s because users realize they don’t need unlimited data, so they end up having an easy time accepting coming off of an unlimited plan.

Then again, 2GB shared data plans start at $30 per month, which is the same cost as what unlimited plans were priced at, but we knew that was too good of a deal for consumers. It’s no surprise Verizon wanted to get rid of anything that relates to a “good deal.”

Have you given up your unlimited data plan and went to Verizon’s shared data? Let us know in the comments.

[via SlashGear]