Since Periscope and Meerkat (plus some other minor apps as well) let consumers stream live broadcasts of events, live chats, concert reactions, etc, we somehow knew that eventually, Facebook would come out with something like it. Well, we were both wrong and right. Yes, they do have a new live stream called Facebook Live, part of the app called Mentions that was launched back in 2014, but it is not for everyone, but rather just for verified celebrities’ or famous people’s accounts/pages.
The Facebook Mentions app can now become a livecast, bringing real-time interaction with fans (and probably non-fans too), allowing these celebrities another avenue with which to build their brand or just to find out what everyone thinks about them, if they’re brave enough. Using both the front and back cameras of their device, they can do live broadcasts while they’re on set, when they’re in a concert or event, or even just hanging out at their house.
Some celebrities like The Rock, Serena Williams, Stephen Amell, Martha Stewart, Michael Buble, Kaka, among others, have already announced they will be doing Live sessions starting today. While on the broadcast, the post which will be on their wall, can be liked, commented on, shared, and the celebrity can also read the comments as they come in, integrating the fans into the live experience.
Aside from being limited to just celebrities, the only device the Facebook Moments app supports is the iPhone. We have no idea if it will ever come to Android or if they will ever open it to mere mortals and not just the celebrities.