In a move that will certainly have those in the know scratching their head in a brand new wave of confusion over the reality of things, T-Mobile has today announced new “Value plans” in which it’s becoming “more affordable than ever to step up to data on America’s Largest 4G Network.” Starting on July 24th (less than a week from today,) new two-year agreements (for new and existing customers, if they want,) will include a variety of options with a range of price points for talk while unlimited text and unlimited data will be tiered to the tune of 2 GB, 5 GB, and 10 GB – with no overage charges. What’s going on here, you might ask? It’s what’s called throttling, and T-Mobile is turning it into something positive.
What T-Mobile is doing here is saying that you’ll always have “unlimited data,” but depending on the plan you choose, your data speeds will begin to get slower after a certain point. For example if you’re downloading something bigger than 2 GB (you never would, but bear with me here,) you’ll download it as fast as possible until you’ve gone through 2 GB of data, at which point your download will start to slow down significantly. Of course if you then bump your plan to 5 GB or 10 GB, you’ll go fast until that point again. At no point will you be charged an overage fee for going over your allotted “high-speed data” plan point.
WIth this new pricing, a new Value family plan with unlimited talk, unlimited texts, and unlimited data throttled after 2 GB will cost you just $49.99 per line. There will also be a a lineup of mobile broadband service options for both Value and Classic plans. Another example here is that customers may add one of these new overage-free Value plans to their voice service for $19.99 more per month with the 2 GB plan.
Monthly4G and Pay As You Go plans will continue to be offered and we expect, though we’ve not yet heard back directly from T-Mobile, that plans currently in action will be allowed to be grandfathered in for the future.
What do you think, community, seem like a good way to work throttling into the public conscious in a positive way?