SMS Audio is well established with the headphones coming by way of 50 Cent, however it looks like they have also branched out into the portable speaker market. This latest will bring the familiar “by 50” branding and will be arriving as a Bluetooth 4.0 compatible speaker.

Specifically, as the SYNC by 50 Wireless Speaker. This one will be available by way of the SMS Audio website and those considering a purchase should be prepared to part with $199.95. The speaker is available in black and is sporting the familiar looking blue accents found on the other “by 50” products.

SYNC by 50 brings 50mm drivers which SMS Audio are touting as being able to offer “dynamic, crystal clear audio” and “real” 3D sound. Other highlights include Bluetooth 4.0 aptX technology and NFC (Near Field Communication) for pairing as well as voice prompts, 5 pre-set EQ settings and touch-sensitive controls.

SMS Audio has said the SYNC by 50 will be able to provide up to 12 hours of music playback. The speaker also has a rechargeable battery and ships with a microUSB cable for charging, 3.5mm cable for wired playback and a carry case for taking the speaker out and about.

While we are curious as to how well the SYNC by 50 speaker will perform in the real-world, we cannot say this is a market that lacks competition. Some of the others already available include the Jabra Solemate, Beats by Dre Beats Pill and the Jawbone Jambox.

VIA: SlashGear