The folks from Sony and T-Mobile in the Czech Republic sure know how to launch a flagship smartphone. We all know the impressive Xperia Z phone is waterproof, but a T-Mobile store in CZ took this even further and hired a Supermodel to help show off the capability. How exactly? By having a few supermodels jump into a shower while using the device.

In an attempt to steal some of the thunder from the HTC One and upcoming Galaxy S4, Sony announced and released their new flagship 5-inch 1080p quad-core smartphone ahead of the pack. Along with a gorgeous design, 13.1 megapixel camera, and Android 4.1 Jelly Bean they also made the smartphone fully waterproof. Thanks to T-Mobile.cz we get to see just how waterproof.

XZ_Retail_3-640x426

While our man Chris Davies tested the waterproof capabilities in his full Xperia Z review, and it was excellent, we have a feeling this live test at a T-Mobile store will do just fine. Obviously having a gorgeous model holding a smartphone and jumping in a shower will draw a crowd, and that’s exactly what happened this week for the official CZ T-Mobile Xperia Z launch. As you can see above, she’s quite the sight (the phone we mean) and below is a rather large crowd who was enjoying the festivities.

XZ_Retail_8-640x426

Most likely the crowd was there to see the impressive phone and how waterproof it was, and not for the models. To be fair the folks from Sony and T-Mobile also had a guy in there testing the new device. We loved the Xperia Z when we got our hands-on it, and sadly haven’t heard any details on a US release but are expecting to learn more shortly. Sony just earned a few more points in my book, and there’s additional photos you’ll want to see from the source below. Check out that smartphone!

[via XperiaBlog]

[device id=4761]