Who needs Beats Audio? Samsung has just announced they’ve partnered with the Swedish headphone and audio company Jays and are looking to add some audio bliss to smartphones and devices coming in February 2012. You’ve probably seen their popular v-Jays and t-Jays headphones in the past and starting next month Samsung will be bundling with them and offering great deals to buyers.
Recently we’ve seen smartphone makers such as HTC take a different approach as they’ve bought part of Beats Audio and have been including their tweaked software into their devices, not to mention bundling a few special phones with some higher-range headphones. While Samsung isn’t doing anything like that they will be running multiple deals and promotions with the popular Jays brand. Here is what Jays had to say:
The agreement with Samsung is a great boost for our profile in a key target market. It’s also an incredible endorsement of Jays’ unrivaled quality and our continued success. Coming from the world’s largest manufacturer of smartphones it’s a great compliment.” comments Rune Torbjörnsen, CEO of Jays.
Jays might not be a widely known headphone brand but from audiophile sites like Head-fi.org they are a household name and are only getting bigger. The collaboration between the two will see Jays’ award-winning v-JAYS being marketed together with selected products across South Korea in many Samsung stores. You can also expect to see them in other Samsung retailers throughout Korea starting in the month of February.