Research firm Counterpoint has released their findings on how Samsung’s new flagship, the Galaxy S7, is doing in the market, a compared to its predecessor, the Galaxy S6, at least in terms of sales in its opening month. The decision to push the release a month ahead than their usual schedule has benefited the Korean OEM in most of the market, as they avoided directly competing with the release of their competitors, specifically Apple’s newest iPhone which came out just last week.
According to data from across 40 countries, the Galaxy S7 showed better sales in its first month out in the market than the Galaxy S6 did in its first month as well. In the US market, it was 30% up, in Western Europe, it was 20%, and in China, it was 10% higher. However, in its native Korea, it’s not doing as well for the past years where sales have been flat. But its growth in the US market is a good thing as sales of premium devices are always high, and this has benefited more expensive smartphones like the Galaxy S7.
According to the channel survey conducted by Counterpoint, 10 million units of the Galaxy S7 were shipped and that has led to 25% higher sales as compared to the Galaxy S6 during its first month of sales. This year was better, both in terms of demand and supply, as compared to the issue with the Galaxy S6 edge, which had high demand but had supply issues.
According to Neil Shah, Research Director of the research company, the changes in the design of the Galaxy S7, as well as enhancements in the camera performance, bringing back the expanded memory storage, waterproof capability, and most importantly, the lower price has contributed to better sales for the flagship. But competition will still be tough in the Chinese market, as numerous Android flagships will be launching in the next few months.
SOURCE: Counterpoint Research