Now that a month has passed since Samsung opened the floodgates of the Galaxy S5, figures are starting to pour in. While the 10 million figure does sound impressive, it has to be put in the correct context.
Samsung has never been without its detractors, but perhaps its latest premium device has yet attracted the most criticism or disappointment among its Android flagships. The Galaxy S5 is, arguably, the best of what Samsung has at the moment, sporting the highest specs and an amalgamation of features you would not easily find elsewhere in a single package. However, some have panned the smartphone for failing to showcase something impressive or innovative. To put it simply, the Galaxy S5 just works and works well enough, even though it’s not exactly jaw-dropping.
Nonetheless, the Galaxy S5 will definitely have its own large share of fans and buyers. Korean media reports that Samsung has shipped 10 million units of the smartphone in just 25 days, a record breaker for the Korean manufacturer. Putting it into perspective, the Galaxy S 4 reached that number in 27 days, while the Galaxy S III before it had to wait for 50 days to get 10 million devices shipped. Considering that Samsung launched the Galaxy S5 simultaneously in around 125 countries, that is indeed an impressive feat.
However, always remember that shipment does not translate into sales, no matter how much others, even Samsung, try to paint it that way. 10 million units shipped doesn’t equate to 10 million units sold, whether to individuals or in bulk. Shipped units are usually sent to retailers, carriers, and other outlets, and a good number of them are just sitting in stock rooms waiting for orders to be filled. If anything, shipment figures could indirectly point to demand for stock, which might still not translate to actual consumer demand. At the very least, getting 10 million units shipped in less than a month does speak highly of Samsung’s capabilities to keep stocks in supply should the demand and actual sales match those numbers.