As the Samsung family of Galaxy products gets set to see an upgrade to Android 4.3, some alarming news about the Galaxy Gear has come to light. According to a leaked document, a survey included with the Android 4.3 rollout info wants to know why Galaxy Gear devices are being returned.

Right now, this seems to be a fact-finding mission. By leveraging their retail presence inside of Best Buy stores, Samsung probably wants to find how to best educate customers on the Galaxy Gear, and what store employees can do to help make sure customers leave with the understanding of just what the product can do for them.

Notably, Samsung has not released sales figures for the Gear, and this could be an indication as to why that is. Smartwatches are a new frontier for customers, and while the Galaxy Gear is stylish and smart looking, it isn’t a smartwatch. For the price paid, it does relatively little, and even if it ties in with more Samsung devices, that doesn’t quite give it widespread appeal.

What concerns us is the approach moving forward. It seems that Samsung should really concern themselves with making a better device, not trying to figure out how to talk people into keeping this one. Love it or hate it, a 30% return rate can’t be refuted.