For the past few years, the Red Bull brand has evolved from being just a high energy brand to a full-out media entity, from racing events to magazines, short films and even a record label. What may not be that well known yet is that they have also been developing apps and games for the mobile market with Red Bull TV, Red Bull Kart Fighter and Red Bull Air Racer.

Another game that they have developed and have now updated is Red Bull Racer, an arcade racing game (obviously) where you can choose to race with motorbikes or cars, using the personas of actual Red Bull racers, but with even wilder and more challenging race tracks. The game has over 100 Offroad, Formula or Street-Track events and you also get the chance to pimp up or upgrade your bikes and cars.

The latest game update is just apt for the season as the winter theme gets in high gear. Winter tracks have been added and you can race the cold away with three new vehicles. The KTM X-Bow Winter Concept concentrates on horsepower; the Peugeout 2008 DKR does well on snow; and if you want things simple, you can always use a snowmobile. And don’t forget that snow might look fun, but it also makes things more slippery and difficult with its icy roads and snowy turns and loops.

Red Bull Racer is available for free from the Google Play Store. There are in-app purchases as well, so if you don’t want to spend more than you should, don’t activate the one-click purchase option, if you know what’s good for you.