One of the most common criticisms of the USB standard predating Type-C was that it required you to actually orient the plug in the right position. Not only is this mostly a hassle, it also presupposes that you can actually see the plug or the slot. When you’re in the dark, that almost becomes an impossibility, or at least an electric shock waiting to happen in some cases. With the Luminid Touch Light-Up Cable, however, that problem is a thing of the past. Simply touch the cable and it lights up to let you guide the plug exactly where it needs to be.

It’s one of those simple inventions that make you wonder why it’s not more common place. Everyone, at one point in time, had to wrestle with trying to charge a smartphone when there’s not enough light to make it easy. Sure, you can feel things with your hand, but we’re talking here of convenience and ease of use.

The Luminid cable is simple to use and doesn’t really require active thought. The moment you touch the cord, the micro USB end lights up so that you can see where it’s going. Once connected to the device it needs to charge, the light turns off so that you won’t be blinded by it, in case you were off to sleep. It has a strong PVC jacket to make sure the cord isn’t easily torn. And like any other USB charging cable, it also doubles as a data transfer connection.

Some might be willing to pay $20 for this convenience. Luckily, the Luminid Touch Light-Up Cable is 54% off and only goes for $8.99. You can even choose to buy one with a Lightning plug, in case you want the same fancy lighting for your Apple device.

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