Apple created some buzz when they announced the 64-bit A7 processor in the iPhone 5s and as we later learned, similar support may not be all that far off for Android. In fact, Samsung, by way of the Korean press, confirmed they would have smartphones with 64-bit processors in the future. Samsung did not offer specifics in terms of the processor at the time, however a recent report from Tech World has revealed that Qualcomm is working on such a chip.

Aside from the confirmation in terms of the chip, a Qualcomm exec also took the opportunity to open up about Apple. Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm touched on how “there’s a lot of noise because Apple did [64-bit] on their A7” and went on to call it a “marketing gimmick.”

Chandrasekher also said “there’s zero benefit a consumer gets from that.” Anyway, while he did a bit of Apple bashing here, there was also some further discussion in terms of why he made these comments. He went on to speak about how a big benefit of 64-bit is added memory addressability. He touched on how the iPhone 5s only has 1GB of RAM, but also clarified that “predominantly… you need it for memory addressability beyond 4GB.” And as we have all likely seen, that doesn’t really apply in the current tablet and smartphone space.

But in the end, while 64-bit support in Android may not be all that far out, Chandrasekher would not comment in terms of when we can expect this from Qualcomm. Instead he mentioned how he believes the drive to demand 64-bit chips will not come from consumers or tablet and smartphone makers, but instead that it will arrive because it will be “beneficial from engineering, chip design and OSes standpoints.”

[Update] In regards to the earlier comments, a Qualcomm spokesperson has reached out with an update;

“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”