Knowing that there is a growing need among its users for quick and easy discovery and pinning of things they love, Pinterest has finally released a homescreen widget for Android. Unfortunately, for one reason or another, the company has signed an exclusive deal with Telefonica, meaning that it will only be available to subscribers of its networks.
Pinterest is part social networking service and part mood board. Users get to post images things they like, pin posts from others on their own board, follow posts or people based on themes, and the like. According to Pinterest, the service has experienced an exponential growth of 130 percent since January in Latin America and the UK, which has probably prompted it to give special, and exclusive, attention to the these markets.
With the new Pinterest Android widget, users will be able to view feeds, both their own and the most popular posts, allowing them to pin items directly from their homescreen without having to open the app itself. Pinterest has chosen Telefonica to be its exclusive partner for distributing the widget to subscribers on its various networks which includes O2, Vivo, and Movistar.
O2 customers in the UK will be the first to enjoy the new Pinterest widget by downloading it from Google Play Store. O2 UK will start preloading the widget on its mobile devices in the weeks to come, with other Telefonica territories soon to follow.