Apparently, soda mortal enemies Coke and Pepsi had the same idea to revitalize their marketing campaigns, almost at the same time. While the former had Taste the Feeling replace their long-time Open Happiness campaign in a major strategic shift, the latter went into a more familiar direction. Well at least familiar to those who use emojis more than words when communicating with others. The #SayItWithPepsi campaign is now more enhanced with the release of their virtual emoji keyboard for Android called #PepsiMoji.
The app is just like a lot of the other emoji keyboards that have been appearing in the market, except of course this has the Pepsi branding all over it. Well, some of them have subtle branding, but of course when you’re downloading something called #PepsiMoji, you probably know what you’re in for. Once you’ve installed the app, you will be able to copy paste the emojis onto any app that allows image pasting, like Hangouts ,WhatsApp, Facebook Messenger, etc.
There are just 35 emojis inside the app, but not all of them are just logos of the soda brand of course. You have designs that give off the summer vibe, with sunglasses and BBQs, as well as some sports emojis as well, like football, cricket, surfing. We don’t know yet if more emojis will be added, but we hope so, since 35 seems to be too few for an emoji keyboard app.
The #SayItWithPepsi campaign has actually been launched in Australia, Russia, Canda, and Thailand, with other countries probably following suit. The #Pepsimoji app is available for free from the Google Play Store, with in-app purchases available.