The Omate TrueSmart smartwatch has had quite a run on Kickstarter, having launched on August 21 and shortly after (to the tune of about a day) reached its $100,000 funding goal. It has been about two weeks since launch now, and the smartwatch has received a specifications boost, including an optional 1GB memory increase over the initial 512MB offering and full Google Play access.

Given the nature of a watch, experiencing a scratched display is a reasonable concern, something Omate seeks to mitigate with the use of a sapphire crystal scratch-proof glass. The TrueSmart is the first smartwatch to offer such a feature, which is being hailed alongside a stainless steel alloy casing, IP67 water resistance, and a standard watch size.

Beyond that, as was confirmed not too long ago, the Omate TrueSmart will be the first of its kind to offer users complete access to the Google Play Store, something it says will help spur developers to create new apps targeted towards the smartwatch. Thus far, the company has in excess of 1000 pledges from developers who plan to make applications for the TrueSmart.

And finally, as we already mentioned, Omate has decided to add a 1GB memory option in addition to the standard 512MB offering, something it says it decided after requests from users for a higher option.

Said Omate’s CEO Laurent Le Pen: “What we are creating with the Omate TrueSmart is first and foremost a watch, a watch you can wear and feel comfortable with, wearing it wherever you go and whatever you do – jogging, swimming, surfing,hiking, Omate is your Outdoor mate in these situations. Then using our telecom technology expertise to make it smart, very smart – TrueSmart. Through the TrueSmart we have been able to implement technology in the background and your life in the foreground to let the total experience enhance your connected life all in the size, look and feel of a watch.”