When Obi Worldphone launched their first two smartphones last year, the two were on both ends of the spectrum, specs-wise and also price-wise. But one thing that former Apple CEO John Sculley swore was that they would not compromise on design and price while also not sacrificing form and technology. The newest smartphone from the relatively new OEM is trying to find that middle ground between its two predecessors. The MV1 was unveiled at the ongoing Mobile World Congress in Barcelona, hoping to make an impression with its design and specs as well.

Once again, the smartphone has been designed by Ammunition, a San-Francisco based design firm, whose founder Robert Brunner is lead designer for Obi, and also used to work for Apple. And when you look at the weird but cute form of the MV1, it’s easy to easy where their former employer influenced them. The new smartphone actually looks pretty much like the previous two, the SF1 and the SJ1.5. But they are marketing it as a device that merges “style with substance”, with its chiseled top but rounded corners at the bottom.

The MV1 has a 5-inch full HD with 720×1280 pixel display and runs on Qualcomm® Snapdragon™ 212 with 1.3 GHz quad-core processor. The lower end model has 1GB RAM while the higher version has 2GB, but both have 16GB internal storage, expandable up to 64GB through a microSD card. It has 4G LTE connectivity, dual SIM support, a 2500 mAh battery, and has the option to run either Android Lollipop 5.1 or Cyanogen OS 12.1.1. Camera-wise, it’s not that special with its 8MP main cam and a 2MP front-facing one.


The MV1 is a whole lot cheaper than the SF1 but just a tiny bit more expensive than the SJ1.5. The 1GB RAM version is at $139 while the 2GB variant is at $149. It will be available immediately in Asia and Africa, but will soon come to Europe and Latin America as well.

SOURCE: Obi Worldphone