The ‘Nothing Design Principles’ are being made known to the public. It can be assumed nothing will be kept hidden by Nothing. As early as now, Carl Pei is trying to win the market by letting the public know details about how the company plans to improve on technology. The mission of the brand is to mainly “remove barriers between technology and people to create a seamless digital future.” Nothing’s goal is an advanced technology that is integrated seamlessly into our everyday lives. It’s seamless that it actually “feels like nothing”.
Don’t be confused. The brand “Nothing” just wants technology to be not so obvious “yet is everywhere”. Human can be more empowered with technology that is “barely-noticeable” as described. Someday, there may even be no need for screen or dedicated devices.
Nothing plans to introduce new products that embody the company’s design principles. Nothing describes the Concept 1 true wireless earbuds that offers transparency that can deliver technology closer to the consumers.
Nothing Design Principles
Nothing’s design is Weightless, Effortless, and Timeless. It’s “weightless” as it focuses on raw technology and removes the superficial. The idea is to take off unnecessary branding and focus on user experience instead.
Design must be “effortless”. It should be simple. The ‘form must follow function’ rule is followed. Design is also “timeless”–the kind the can last a long time. Nothing hopes to ground the objects in something more familiar to the consumers.
Nothing Technologies‘ CEO and co-founder Carl Pei has proudly announced these principles that serve as the company’s guide for product design. New Nothing products are expected to be announced in the Summer.