Even though Google has become a necessary part of our digital life (and real life too), sometimes, we forget that it can do so much more for us than just search for the latest photos from from the New York Comic Con or the recipe for scrambled eggs. A new series of ads from Google aims to remind us that answers are just an “Ok Google” away, and that it can be used for almost anything, specifically for Halloween, for when you’re craving for breakfast, and for when you’re moving somewhere else.
The three videos show various ways on which Google search comes in handy, whether it’s the voice assisted search or typing on the Google search app itself. The first video is of course Halloween themed, since the most scary of “holidays” is almost upon us. From using it to scare trick or treaters to frantically looking for last-minute costumes and costume ideas, to how-to’s when doing DIY costumes, Google has got you covered.
The second ad is for “the most important meal of the day” which of course is not dessert, but breakfast. The video shows you can use it to translate the word in other languages, to finding out if the food in your ref is still edible, to finding the nearest breakfast place or helping you cook your breakfast. The third video in what we think (or hope) will be a series shows how useful Google is when looking for directions to your new apartment, looking for a moving company when you find you can’t move by yourself, to setting your new home address after you’ve moved.
When Android 6.0 Marshmallow arrives on your device, Google search will be even more useful, because of the Now on Tap feature. This allows you to do your “Ok Google” without having to leave the app you’re currently in. All you need to do is tap and hold down the home button of your Android smartphone and you should get the info you need from Google Now.