Motorola has announced a press event scheduled for May 13 in London, though it doesn’t really say what what for. But if we are reading between the lines correctly, the company will be unveiling a smartphone believed, or hoped, to be even cheaper than the Moto G, the rumored Motorola Moto E.

Ever since the announcement of its sale from Google to Lenovo, Motorola has been rather silent when it came to new devices, holding on quite tightly to the Moto X and the Moto G, both of which are definitely worth holding on to. It was only recently that we started hearing talk about a new Motorola device named Moto E. This, however, isn’t going to be the new flagship as it is supposed to be targeting the same crowd that fell head over heels with the Moto G and its rather impressive price tag.

The Motorola press invite doesn’t really point to this possibility, but carefully worded phrases suggest something along the budget device lines. A device that is “priced for all” would indeed seem to clue in an affordable price tag, while something “made to last” hints at possible rugged or water and dust proof properties.

The Moto E is rumored to have a 4.3-inch 720p display and run on a 1.2 GHz dual-core CPU with 1 GB of RAM. It is also believed to sport a 5 megapixel rear camera and, quite worryingly, a 1,900 mAh battery. Whether or not Motorola does unveil something like the Moto E, the mobile industry will be turning a curious eye to see if Motorola can keep its fire burning despite a change in hands.

VIA: SlashGear