It appears that the reason why 70-percent of all returned Motorola devices the company is aware of are the result of applications that have affected usability, that’s what Motorola CEO Sanjay Jha noted during a webcast of the Bank of America Merrill Lynch Global Technology conference. These 3rd party apps coming in throughout he Android Market have resulted in a less then optimized experience, noted Jha, Google’s approach on apps, he said, is basically sub-bar and is definitely a problem.

“For power consumption and CPU use, those apps are not tested,” Jha said at the conference, “We’re beginning to understand the impact that has.” The process an app must go through to be accepted in the Google’s official Android Market is very hands-off when compared to the rigorous testing an app must go through to be accepted to, for example, the Apple Appstore. Google relies on reports from users and reviews from downloaders of said apps to make sure malicious apps aren’t spread too vigorously.

What Jha says Motorola is turning to instead is their custom user interface over Android: MOTOBLUR. While this system was once just a tweak here or there as well as a social networking aggregator, it’s now evolving into a virtual representation of what Jha is warning against. What MOTOBLUR is set to do now is gather feedback on what users are doing, what apps they are downloading and, most importantly, which titles are causing problems.

Is this something you’d be excited about, users? Jha noted that the MOTOBLUR of the future will be able to warn users of how harshly an app will affect your battery, giving you more insight as to how an app will affect your device before you even install it. Will this and other similar perks be able to convince the public not to root their phones just to get rid of what they consider a useless modification to their pure Android system? We shall see. You can access the full webcast containing the quotes above by heading over to Veracast.

[via SlashGear]