Motorola and Google will soon be announcing the new Moto X smartphone. A device that appears to be extremely customizable with their new online web-store, allowing customers all sorts of colors and customization options. Their initial advertising started up yesterday for the 4th of July, but we also received a few tips that July 10th or 11th could be the day they announce all the details.

For one, some theories are out that their ad that was released earlier this week subtly confirmed the announcement date, without actually saying it. The image below of the two people jumping off a dock show an X and an I for roman numerals “XI” 11. While that’s a bit of a stretch, our friends from SlashGear received news that backs up the rumors.

In their report, along with those neat colored Moto X back cases that match the new Motorola colorful logo wheel, they go on to link to a video where one Leo Laporte confirms the 11th could be the day. Laporte is a popular technology broadcaster that is well recognized, and about 40 minutes into his latest show he confirms Google is inviting select press to an event on July 10-11th for a small gathering. Could this be for the Moto X? He sure thinks so.

Screen Shot 2013-07-05 at 11.03.30 AM

Now the idea that the image above is a hint that July 11th is the date seems a bit far-fetched, but having The Tech Guy Laporte confirm the date as well, our interest in piqued to say the least. If the late July or August release date rumors are correct, an official announcement coming mid next week makes perfect sense. Either way, we should be hearing more from Motorola real soon.

Who’s interested in the Moto X and all those bright pastel colors?