After the hype about the LG G4 has died down, the South Korean giant has announced a new smartphone but this time, for the mid-range category. The LG Band Play is a new model that is said to be camera and sound focused. This means the cameras are powerful and phone offers an impressive audio listening experience. Not that there are no other camera- and sound-centric smartphones today but LG has reinforced this phone with more powerful cameras and lens and speakers for a higher camera and audio quality.

The rear-facing camera has 13 megapixels with laser autofocus and wide-angle lens while front-facing cam has 5 megapixels. It supports LG’s Gesture View and Gesture Shot features for a more convenient and easier selfie-taking action.

Phone boasts of 1-watt speakers, a 5-inch display screen, 720 x 1290 pixel resolution, 2GB RAM, 16GB built-in storage, microSD card slot, 1.2GHz 64-bit quad-core Snapdragon 410 processor, and a 2300mAh battery. It runs Android 5.1 already out of the box so you know it features that latest in Android platform.

LG Band Play 3

What’s unique about this model is the “focus mode” that according to LG, helps a user to focus on a certain task. Some distractions are eliminated so you can just focus on one task and be able to finish on time. When this mode is enabled, your calls are automatically rejected and you won’t be allowed to surf the web.

LG Band Play 2

This Android Lollipop-running smartphone is available in South Korea starting today, June 25 with a 394,800 KRW ($355) price tag. No mention if this will be available in other regions but looks like it’s exclusive to South Korea. LG Band Play is available in either white or black.