Aside from the OLED display prototypes, LG is set to reveal its latest phone lineup for this year: the K Series. So apart from the classic G and the very recent V series, expect new LG K phones to be released. First to enter the mobile market are the K7 and K10 smartphones which is currently being showcased in Las Vegas this week at the CES event.

We can never have enough new phone series. Perhaps LG wants to tap into a new market with the K Series smartphones that will feature the South Korean tech giant’s glossy pebble design language which is said to be a more stylish and contemporary design. The K series features the company’s new 2.5D Arc Glass display, promising a smoother and more seamless look.

The K7 and K10, as the first pair from LG, are expected to impress people who value design and creativity. Admit it or not, smartphones nowadays look almost similar to the point that companies are accusing one another of copying. LG aims to deliver new phones that look unique and exclusive for those who can appreciate seamless integration between form and function.

Phones from the K Series boast of beautiful back covers with a woven pattern. It’s not just designed to please the eyes but also for better grip. Standard features include a large display, 13MP rear camera, and 8MP selfie shooter. The phones also boast of LG’s imaging technology that includes the popular Gesture Shot and Gesture Interval Shot features for those into mobile photography aka the selfie addicts. There’s also the Flash for Selfie that can capture high quality selfies even when capture under low light conditions.

The LG K7 comes with a 5-inch FWVGA display with 2.5D Arc Glas, 1.1GHz/1.3GHz Quad-Core processor, 1.5GB/1GB RAM, 16GB/8GB built-in storage, 2,125mAh battery, 8MP rear camera, and 5MP selfie camera. It’s available in 3G or LTE variant. The LTE model is ready in Titan option while the 3G model is available in white, black, or gold.

Meanwhile, the LG K10 comes with a slightly bigger 5.3-inch screen, 1.3GHz Quad-Core/1.14GHz Octa-Core processor, 13MP/8MP rear camera, 8MP/5MP front camera, up to 2GB RAM, 16GB/8GB onboard storage, 2,300mAh battery, and LTE or 3G connectivity. Available in White, Indigo, or Gold. Still no word on pricing and availability for both models.