Shortly after launching in the US, the LG G Flex will become available in a few European regions. This is part of LG‘s efforts to spread the word about its rather odd curved smartphone.

Launched in October last year, the LG G Flex boasts of a unique shape that is said to smoothly follow the contours of a person’s face. But more than just a fancy smartphone, the device also touts self-healing abilities, with the rear cover capable of making light scratches disappear in a matter of minutes. The G Flex, however, is quite a capable smartphone in its own right, with a 2.3 GHz quad-core CPU, 2 GB of RAM, and a unique 3500 mAh curved battery. Unfortunately, the large 6-inch screen is maxed at a resolution of 1280×720.

The LG G Flex has ventured little outside of LG’s comfort zone. It first launched in Korea and then slowly made its way to Hong Kong and and Singapore as well. Those in the US interested to own one will soon be able to do so. AT&T has started accepting pre-orders today, with a $299 price tag attached to a two-year contract. Other carriers are expected to follow by January 31.

Europe won’t be falling behind. Although it has not yet revealed date and pricing, LG has announced that those in the UK, Germany, France, Italy, Sweden, Austria, and other countries will soon be able to see for themselves the G Flex’s uniqueness and advantage.