LG banner ads sense and mock competing smartphones

LG, along with M&C Saatchi have come up with a rather interesting advertising campaign. LG is using this to promote the G2 smartphone and has it running in Sweden. While that means a vast amount may never see these ads in person, they are adding a nice spin on the regular competition bash.

You see, these ads are recognizing and targeting other manufacturer handsets. For example, those surfing with a Galaxy S 4 would see any ad that makes fun of the processor. Alternatively, those carrying an HTC One would see something regarding battery life and those carrying an iPhone would see something regarding the size of the display.

Basically, these ads will sense the phone you have and serve up something to suggest the G2 would be a better phone. In the case of the Galaxy S 4, that would mean seeing an ad suggesting you would have a 20 percent faster processor and for the HTC One, a 30 percent longer battery life.

There is often the threat of backlash from the more loyal users, but in this case we have to give LG (as well as M&C Saatchi) some credit for the creativity. While this is certainly nothing earth shattering, it is a sort of fun way to try and convince someone they could be happier with an LG G2.

Needless to say, we would be remise if we didn’t also point you towards our previous LG G2 coverage, which included a full review as well as a look at the differences between the Verizon Wireless and AT&T models.

VIA: Engadget

SOURCE: AdvertisingAge