Kyobo Book Centre has unveiled the world’s first eReader based on the new mirasol display technology by Qualcomm. This color e-paper display technology will allow for an enhanced reading experience as well as offer bright colors for pictures and video and exceptional battery life. The Kyobo eReader with mirasol is on sale starting today in South Korea and will initially be targeted at education customers.

We’ve mentioned the mirasol display before, Qualcomm’s new technology that aims to change the display markets while offering a technology that promises exceptional color, video-capable e-paper eReaders with amazing battery life. For more information head to or watch their innovation video here. Essentially using mirrors to reflect light back and control the color at the same time it offers an extremely efficient technology that will work great indoors, and look even better in direct sunlight. Basically a front lit technology rather than conventional backlight displays that are power hungry and become washed out with brightness from the sun or other sources while being used.

The Kyobo eReader will be using the newest mirasol 5.7″ panel with a 1024 x 768 resolution, a 1.0 Ghz Qualcomm Snapdragon processor and running atop Android 2.3 Gingerbread with what we are hearing will be a locked down and custom UI — although I’m sure the Android hacking world will get on that right away.

Kyobo, Korea’s largest bookseller — will offer 90,000 ebooks for the mirasol eReader, as well as video education content and many other educational options, integration with social networking services and English text-to-speech support. With magazines for the down-time between study classes and possibly 3 weeks of battery life this will be one interesting eReader. The Kyobo eReader is available today starting at $310 USD in South Korea but we have no details on when or if it will see any other markets. Most likely we’ll be seeing more from Qualcomm and their mirasol technology at CES 2012.