Jawbone has announced the latest update for the UP fitness bracelet. Well, specifically for the app and the good news here comes in the form of partner integration. There have been 11 partners announced from various services and details from the Jawbone announcement talk about how this is ‘initial’ support.

With that in mind, Jawbone hasn’t said when other partners will be coming, but they have revealed the initial 11 names. Those include the following; IFTTT, LoseIt, MapMyFitness, MyFitnessPal, Maxwell Health, Notch.me, RunKeeper, Sleepio, Wello Aetna CarePass and Withings. Many of these are names that will be recognized as being fitness and health related, however that is not where the support stops.

If you noticed the first in that group was IFTTT. Some may not be as familiar with this one, but essentially what IFTTT does is automate things. They tout themselves as helping you put the web to work for you. The process is simple, once you have an account created you either pick from an existing ‘recipe’ or create one of your own to make things happen.

As far as this new integration, Jawbone has said you can select the apps tab in the left hand menu to set things up. This also works both ways in that you can integrate data into your Jawbone UP feed as well as share that data out onto the feeds of other services. Two in particular that sound like a good match is Runkeeper and MyFitnessPal — both of which also have Android apps available.

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In addition to this Jawbone UP app update adding the integration with other services, the folks at Jawbone have also recently released an UP band in orange. This special colored orange UP band goes to support the Alliance for a Healthier Generation. This one is priced at $129.99 and Jawbone will make a $20 donation with every purchase.

SOURCE: Google Play Store

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