intel opening ceremony MICA smart bracelet

Smartwatches and fitness bracelets are so popular these days. While most geeks would go for function, the fashionistas would look for models that are not only functional but also stylish. The ASUS ZenWatch caught my attention but Intel and Opening Ceremony’s new offering is such a thing to behold.

The two companies revealed this bracelet that is beautiful, stylish, and of course, smart. Officially called as MICA, short for My Intelligent Communication Accessory, this smart wearable is expected to be a hit among the techy women. The intelligent bracelet allows access to Gmail notifications, Facebook events, Yelp, text messages, and Google Calendar as seen in notifications delivered to the small device.

MICA is also powered by Yelp and TomTom so you can expect to receive notifications from the two service. It’s a bit pricey at $495 but it already includes two years of AT&T wireless data service also provided by Intel.

Device will be available in retail at Opening Ceremony Los Angeles and New York plus select Barneys New York Locations. You can also buy it online from Barneys.com and Openingceremony.us this coming December.

“MICA captures Intel’s philosophy that technology should enhance jewelry in order to make wearable technology truly ‘wantable,’ in addition to seamless and productive,” Intel’s New Devices Group VP and General Manager for Business Development and Strategy Ayse Ildeniz said about the intelligent bracelet.

Meanwhile, Opening Ceremony’s Co-founder and Creative Director Humberto Leon said:

“Today’s modern woman maintains selectivity and exclusivity when choosing accessories, and MICA embodies a beautifully unique statement piece.The wearable space is an exciting, rapidly expanding category, and it has been a thrill to be involved in the convergence of fashion and technology through this collaboration with Intel.”

Both Intel and Opening Ceremony are excited to bring this functional, beautiful, and chic bracelet to the modern women. This is first of its kind to be sold at Barneys but the makers are expecting it to be a hit among the stylish and techie women.

SOURCE: Intel