Anyone who lives or has ever lived in a city knows that it isn’t the easiest place to be in. But because of necessity or because people buy into the “romanticized” idea of it, people are still trooping to urban areas in large numbers. This has led to a lot of problems and issues, and Google believes some of them can be solved by tech. Hence, the announcement of their new company, Sidewalk Labs, which aims to improve life in the city through technology.

This is a pretty ambitious and lofty “experiment”, but when it comes to using tech to improve lives, Google has got it done pat. But bridging that with real life and actually making an impact on city policies and issues, that will be a challenge. Taking on the mantle is someone who has had experience with regards to policies and how the government works, so that is a first big step for them. Dan Doctoroff is the former CEO of Bloomberg and Deputy Mayor of Economic Development and Rebuilding for the City of New York.

Sidewalk Labs will be taking on issues like cost of living in the city, improving transportation for the masses, reducing energy usage, crafting government policies, etc. And of course they will be using their technology prowess to help achieve these goals. This isn’t the first time that Google has taken on something similar sort of undertakings, with Google{x} making “weird science experiments, and Caliico which focuses on healthcare.

Now as to what Sidwalk Labs will actually do and what kind of tech they will produce,everything seems pretty vague at this point. Doctoroff simply said that they will be “developing technology products, platforms and advanced infrastructure that can be implemented at scale in cities around the world.”

SOURCES: +Larry Page, Sidewalk Labs