What you see below is another smartphone from the folks at HTC. We’ve heard the name HTC Proto before but today are getting our first glance at this upcoming budget smartphone. Since launching their popular One series we haven’t heard much from HTC, but it appears they are getting ready to hopefully dominate the market for the holiday season.

Yup, summer is nearly over and everyone is already focusing on the holiday season. What we’re hearing from the guys at The Verge is that this phone will be HTC’s new bread and butter for the mid-range market. This isn’t a flagship phone, and instead will be set to crash the budget friendly crowd and replace the HTC One V.

Rumor has it the HTC Proto will come with a 4-inch WVGA SLCD 2 display, a quality 5 megapixel camera on the rear — with flash, and be powered by a 1.0 GHz Qualcomm Snapdragon processor although we aren’t sure if that is their new S4 or not. All of that will be wrapped in a 9.62mm ceramic frame like the HTC One S.

So far we aren’t hearing HTC’s new term “One” in the name, so this possibly won’t be a part of their high end offerings. Clearly the Beats Audio branding is shown as on board, but recent rumors suggest HTC will be ditching Beats Audio moving forward. There isn’t a lot else to go off of here, but we’re expecting Android 4.0 Ice Cream Sandwich and most likely Sense UI 4.1 too. Stay tuned for more details and hopefully HTC will show this off at IFA next week in Berlin, Germany,.